As we speak, trees are dying in my name.
Trees being felled to make paper. And that paper is going towards the shit load of flyers coming through my mail slot. Flyers advertising all the gifts that will clearly make me and my loved ones deliriously happy, if only we purchase them.
Some gift ideas are a harder sell than others. And in that spirit, the marketing geniuses of the world are pulling out all the stops. Thinking way outside the box. So far, that the box is just a dot on the horizon.
This woman was in a flyer I received this week.
Looks happy, doesn’t she? Past happy, even. Maybe bordering on (blush) orgasmic.
Now what could she be selling me that would make her look like that?
You wouldn’t have guessed, anyway.
Yup. A vacuum cleaner.
Some marketing dude sat in an office (you know it was a guy no woman would do this) and said, “You know, the Canadian housewife is just waiting to have a vacuuming experience that will leave her frozen and in need of a cigarette. And by golly boys, we’re gonna show her how it’s done!”
Not that I was an avid vacuumer before this, but I find myself turned off the entire business now. For shame, wacko advertising guy. For shame.